Salon on Media Production at MW2013 in Portland

Museum Video Production and Establishing Best Practices 

Attendees:

•  Anna Chiaretta Lavatelli: BPOC 
•  Emily Lytle-Painter: Getty 
•  Megan Hancock: Gund Gallery 
•  Katherine Stalker: Chicago Architecture Foundation 
•  Jill Farley: Chicago Architecture Foundation 
•  Vickie Riley: Tang Museum at Skidmore 
•  Michael Parry: ACMI 
•  Brian Dawson: Canada Science and Technology Museum Association 
•  Laurie Glover: Clark Art Institute Ken Clark: Dale Chihuly Archives 
•  Allegra Smith: MOMA 
•  David Hart: MOMA 
•  Ryan LeBlanc: Oakland Museum of California 

Questions, needs and comments:

•  Interpretive needs vs. technical needs 
•  What is good quality? 
•  Doing videos with no budget. 
•  Video tools and standards to support a digital team 
•  Storytelling and access: Accessibility of the objects online 
•  Were good at making video but what are we doing with it after we make it? 
•  What skills to develop in staff? 
•  How to approach video as an institution to support the creation across departments? 
•  Formulating video technology that supports programs 
•  Beginning to use video in exhibitions to augment the physical exhibitions- standards. 
•  How to match video with the voice of the rest of the institution? 
•  Who are other museums working with? How are they archiving? 
•  Managing making videos for exhibitions, education, marketing, public programs, promotion, live-streaming 
•  How to address sea change of widespread use of video? 
•  Collaborate to create player standards (or a new player) 
•  Lots of raw video, how to develop raw video into shorter educational clips? 
•  Production in house, commissioning video, working with other media producers 
•  How much do you script ahead of time? 

 Talking Points: 

•  Storage and Management DAM, vDAM
•  Cross referencing of content, related material 
•  What to keep, what to delete? 
•  File needs: RAW, uncompressed, etc. 
•  Preservation of video artworks 
•  How can these standards be adapted to relate to non-artwork videos? 
•  Legacy Equipment 
•  Interpretive Content o How to share our content and market it to the right audience? 
•  Relevance of content over time 
•  What do we need to keep, what do we need to make available immediately? 
•  How to deal with the backlog of content? Workflow within a museum 
•  How do museum leaders understand video as a tool? 
•  How to get support/protection 
•  Rights 
•  Standards for contracts that address future needs 
•  Statistics 
•  How are videos being used? Where?
•  Usage of 3rd Party Websites 
•  iTunes U, YouTube, Vimeo
•  Associated analytics and understanding use 
•  Videography and Storytelling 
•  Getting away from talking heads
•  When is video appropriate? 
•  Interactives
•  Motion graphics 
•  Video in the gallery 
•  Production Quality 
•  What is appropriate for what situation? How to maximize any format or style 
•  Behind the scenes, sharing process and “ugly” video 
•  Sharing good and bad- both in video and other museum practices