UPDATE

This blog was created to provide a space to informally share ideas and projects with the museum video production community. We can’t say we have sustained the initial excitement: we had 26 posts in 2013; 4 posts in 2014 and none so far this year. Most of the posts with no comments at all. But hey, see how we care about metrics and evaluation?

Maybe it’s the right time for you and me to give the blog a second chance. With the freshly rebranded Media Production and Branding SIG and the Educational and Interpretive Media SIG it’s the perfect time for a reboot. (Side note: be sure to get yourself officially included in the SIG by signing up via the form link on the above linked SIG page that you want to be involved in)

Personally, we are excited about this change and look forward to seeing how this fosters expanded conversations about the media production process in context of the institution and its story (MPB) or the context of interpretive and educational tools found within and beyond the gallery (EIM). We also look forward to the inevitable collaborative opportunities we will have with one another as well as with other groups like Metrics and Evaluation. I look forward to hearing your ideas for collaboration and discussion topics here on the blog and at our upcoming annual meeting, more on that soon!

The official communications for the MCN Special Interest Group on Media Production and Branding will (like all the others) continue on the MCN list-serv. This blog is an informal place for capturing our conversations that can be easily shared throughout the community. So we look forward to continuing to hear about projects, technologies and provocations about the production of media content for museums here, but it’s only gonna be fun if you're here.

I am working on a post about the real scriptwriting process, not the idealized one we reference when describing our production process at conferences. And Luis is working on some interesting stuff about branding to get the conversation going on this new aspect to our group.

It’s gonna be FANTASTIC.

Let’s rock and roll.

MWA2013: Making it Pretty and Easy: Video for Museums on the Cheap

This is a very late update about my presentation at Museums and the Web Asia this past winter, I encourage those who were able to attend to share their experience of the recent MW conference in Baltimore!

So I have this production philosophy, and I know that at least several of you are on the same page with me on this-

Anyone can do it.

Consumer technology has come such a long way that we should not hesitate to put the camera in the hands of the curator, conservator, any professional at your museum, even (and perhaps especially) if they are completely inexperienced with video. Video is just another language for sharing information ideas and stories, augmenting text or replacing it.

As a video artist I was always toying with inexpensive technology to see how I could push it to behave either in a stylistic way that blindsided quality or as the technology has dramatically improved (understatement) using consumer cameras with my production know-how to create something that looks great. This wasn't any kind of revelation, it has been happening all around me over the past decade. In 2003, two years before YouTube was even born, Jonathan Caouette's Tarnation was released in theaters. It is a feature film created from years and years of footage captured on handicam as his own video diary dating back to childhood, and to further underscore the role of consumer technology, he had edited the whole thing in iMovie.

I didn't realize the relationship of my independent video practice to the work I was doing in museums until I began working on the Conservation Reel project, www.conservationreel.org. This Kress Foundation funded project provided the opportunity to explore the landscape of conservation video as it currently exists and then imagine up what the future of video production and conservation looked like with the voices of the Advisory Committee expanding my perspective. It became a two year endeavor to understand how video can be used by the conservation community, and how to teach someone from scratch to make great looking video quite simply with minimal tools.

I took this philosophy with me to Museums and the Web Asia in Hong Kong and a second abbreviated version of the conference in Beijing. It was a wonderful experience bringing these ideas to the broader community and I hope that it is just the beginning of a longer and broader conversation that will help us move forward in considering best practices for content production in museums.

My presentation from the conference is available on SlideShare:

MWA2013 Making it Pretty and Easy: Video for Museums on the Cheap from Anna Chiaretta Lavatelli