Thursday, April 24, 2014

MCN2014 Proposal: Collaborative Video Production

I'm interested in talking about collaborative videos produced between multiple entities, to look at how they create a more rounded story that fosters partnerships and allows the museum to engage community. It creates connections between the museum and participants by acquiring greater exposure, and engaging people who may not necessarily ever be in a museum video otherwise.

Collaborative video production has the potential to create more exposure because the videos become more engaging stories rather than self-serving promotional videos (even though the collaborative videos can be self-serving, it may not seem as such since it's not just the museum promoting itself).

Lastly, I'm thinking about discussing how important it is to think about video being internally collaborative and not just something per department. It's not just an educators/curator/marketers tool, but rather should be a collaboration between all of the above and more.

I'll be looking at a few collaborative videos I've made at the Balboa Park Online Collaborative and how they have all differed in some ways but all created a very meaningful and powerful story that united different groups.

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